Most painting contractors have lawn signs promoting their business. Here are a few tips for getting the most out of this type of marketing. You want to always use a local number, not an 800 number. Always lead with the actual service you provide: painting contractor, pressure washing, deck staining, etc. You don’t want to lead with your company name. Also try to personalize the sign and localize the content as much as possible. If you can actually mention the name of the neighborhood in the sign, this will be a more powerful marketing message.