When you are ready to market your painting services in a new neighborhood, there is a systematic way to go about this. It involves several different activities including feet on the street with people knocking on doors, putting up signs in neighborhoods, mailing letters and post cards to specific houses, and showcasing other projects you’ve completed in the area. The key is to pick a small, manageable neighborhood and to be very aggressive. Have a multi-point attack where you are hitting potential customers with a different marketing material at different times – all in a very short amount of time (within a 30-day period).
