Pay-per-click advertising, or PPC, is something that I get asked about often. My advice – hire an expert. There is a lot of conflicting information and opinions out there about pay-per-click advertising. The most important thing you can do is track your campaigns, measure and adjust: track-measure-adjust. Being a painting contractor, you need to target the right audience geographically. Spend the time and energy to implement specific landing pages that are coordinated with your PPC campaign. You need to get what you want out of your marketing campaign. What I mean by that is you have to decide on budget and what type of management fees are right for you. Many of the PPC management companies out there are going to charge you a high fee and will only use a percentage of your money to pay Google. So if you can work with a company that is going to allow all of your budget to go to Google with just a flat management fee, this could really help you in the long run.