Get creative with your direct mail. A lot of painting contractors are very limited in how they view direct mail. They think only in terms of a neighborhood. They want to mail to the best perceived households in a given neighborhood. You need to get more creative: What associations do you belong to? What social groups do you belong to? Are you involved in certain sports? Are you in an alumni association? Are you in a chamber of commerce? Are you in a BNI group?
