If you are going to develop a referral system that maximizes the potential of your vendors and your vendor stores, what you need to do is start viewing them as referral sources and begin cultivating that relationship. Many of us cultivate our past customer relationships right. We communicate with them. We reward them when they give us a referral. We just tend to neglect our paint store. Why do we not make referral contacts at all of our paint stores? Why don’t we nurture that relationship? So when you implement this referral system you are able to take that paint store owner and turn them into a referral source for your painting business.
